I invite you to join me on a journey of self-discovery, where you’ll uncover how personal and collective values shape the life you lead. Together, we’ll explore practical tools and thought experiments designed to help you find purpose and align with what truly matters.

In this book, I draw on my experience as the founder of the Values Institute, an executive coach, mentor, and researcher, to share the profound impact that values have on our lives. My goal is to help you embrace authenticity, courage, and passion as you navigate your own path.

Through a blend of theory and hands-on practice, I provide the understanding and tools you need to live a more fulfilling, values-aligned life. This book isn’t just something to read—it’s a companion for anyone ready to enhance their well-being, resilience, and relationships by starting with values.

Welcome to The Brad Hook Podcast, where curiosity meets depth, and each conversation opens up a world of insights, learning, and inspiration. Join me as I sit down with an eclectic range of guests—thought leaders, entrepreneurs, mental health experts, environmental activists, and more—to delve into their personal journeys and the experiences that have shaped their paths. From mindset coach Rachel Hamlin, who helps high-performing executives overcome burnout, to Lindsey Coffey, a Miss Earth titleholder and environmental advocate, every episode offers a unique perspective on resilience, personal development, and creating meaningful change in the world.

Whether we’re discussing how martial arts principles can transform addiction recovery with trauma therapist Eric Fisher, exploring sustainable consumerism with Lindsey Coffey, or uncovering the secrets of holistic skincare with Dr. Mary Alice Mina, these conversations go beyond surface-level topics. They are designed to spark curiosity, challenge your thinking, and equip you with practical tools to live a more empowered and purposeful life.

Perfect for anyone seeking to learn from real-world experts and thought leaders, The Brad Hook Podcast combines authentic storytelling with actionable insights that can help you navigate the complexities of modern life. Tune in and join the journey of discovery, growth, and transformation.