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Start with values and master resilience.

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Start With Values

I invite you to join me on a journey of self-discovery, where you’ll uncover how personal and collective values shape the life you lead. Together, we’ll explore practical tools and thought experiments designed to help you find purpose and align with what truly matters.

In this book, I draw on my experience as the founder of the Values Institute, an executive coach, mentor, and researcher, to share the profound impact that values have on our lives. My goal is to help you embrace authenticity, courage, and passion as you navigate your own path.

Through a blend of theory and hands-on practice, I provide the understanding and tools you need to live a more fulfilling, values-aligned life. This book isn’t just something to read—it’s a companion for anyone ready to enhance their well-being, resilience, and relationships by starting with values.

“Start with Values” provides a compass that can help you navigate the complexities of modern life.  It will help you find your north star, your purpose, as well as yourself.  If leading a worthy life matters to you, and I suspect it does, I recommend you start with this book.

Dr. Tal Ben-Shahar, New York Times Bestselling author of Happier, No Matter What, Happiness Studies expert and teacher of two of the largest classes in Harvard University’s history

Defining our values is an essential step to fulfilment – yet few of us take the time to do so. Bradley Hook is the ideal guide to set us on this journey. Your future self will thank you for reading this book.

David Robson, Author of The Expectation Effect and The Laws of Connection

Derived from his years of experience speaking and training in the areas of psychology, philosophy, and neuroscience, Brad provides an overly generous menu of easy-to-follow practical tools and proven exercises that are an essential part of any meaningful improvement process. The secret to life certainly does all Start with Values. I can’t recommend this book enough, as it could well be the start of your revitalized life.

Ian Hutchinson, Founder & Chief Engagement Officer, Life by Design. Australian Educator of the Year.

Do you want a more fulfilling and happy life? “Start With Values,” by Bradley Hook, is a must read. This easy-to-read book identifies the crucial role that values play in your life. You also learn practical tools to discover and define your core values, turn your values into habits and practice, and build a more meaningful life with satisfying relationships – all backed by research and science.

Dr. Terri Orbuch, Distinguished Professor & Author of “5 Simple Steps to Take Your Marriage from Good to Great.”

Brad Hook’s book is an engaging, heartwarming, and insightful read. It is a powerful wake-up call to the realization that our values are the source of our actions. Brad provides an actionable pathway to live a fulfilling life through owning and being responsible for our core values.

Lloyd Fickett, Founder of The Collaborative Way and bestselling author

The book is loaded with practical suggestions that you can action in your own life. It is respectful of our different perspectives and priorities. Importantly, Brad reminds us that transitions in life call for renewal. Our values must flex with our own journeys and the environments we find ourselves in.

Start with Values is a keeper. You can work your way through all of it or you can dive into the parts that call to you. Go back to it and keep your values alive and aligned.

Dr. Sven Hansen, Founder, Resilience Institute

Listen now!

Brad Hook Podcast

Welcome to The Brad Hook Podcast, where curiosity meets depth, and each conversation opens up a world of insights, learning, and inspiration. Join me as I sit down with an eclectic range of guests—thought leaders, entrepreneurs, mental health experts, environmental activists, and more—to delve into their personal journeys and the experiences that have shaped their paths. From mindset coach Rachel Hamlin, who helps high-performing executives overcome burnout, to Lindsey Coffey, a Miss Earth titleholder and environmental advocate, every episode offers a unique perspective on resilience, personal development, and creating meaningful change in the world.

Whether we’re discussing how martial arts principles can transform addiction recovery with trauma therapist Eric Fisher, exploring sustainable consumerism with Lindsey Coffey, or uncovering the secrets of holistic skincare with Dr. Mary Alice Mina, these conversations go beyond surface-level topics. They are designed to spark curiosity, challenge your thinking, and equip you with practical tools to live a more empowered and purposeful life.

Perfect for anyone seeking to learn from real-world experts and thought leaders, The Brad Hook Podcast combines authentic storytelling with actionable insights that can help you navigate the complexities of modern life. Tune in and join the journey of discovery, growth, and transformation.

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Tools for a Good Life

Brad Hook leads the Resilience Lab at Resilience Institute Global, writes books about human flourishing, hosts conversations with leading thinkers, and speaks at events.