Brad Hook is an author, speaker, and founder of the Values Institute. He leads the Resilience Lab at the Resilience Institute and hosts two popular podcasts. Brad wrote Start With Values (Penguin) and helps individuals and organizations find meaning in the age of intelligence through science, storytelling, and practical tools.

Available in bookstores now!
Start With Values
I invite you to join me on a journey of self-discovery, where you’ll uncover how personal and collective values shape the life you lead. Together, we’ll explore practical tools and thought experiments designed to help you find purpose and align with what truly matters.
In this book, I draw on my experience as the founder of the Values Institute, a speaker, mentor, and researcher, to share the profound impact that values have on our lives. My goal is to help you embrace authenticity, courage, and passion as you navigate your own path.
Through a blend of theory and hands-on practice, I provide the understanding and tools you need to live a more fulfilling, values-aligned life. This book isn’t just something to read—it’s a companion for anyone ready to enhance their well-being, resilience, and relationships by starting with values.
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