Brad Hook is an author, speaker, innovator, and entrepreneur who is passionate about helping people thrive in an ever-evolving world. As the head of the Resilience Lab at the Resilience Institute, Brad is pioneering new approaches to human performance, resilience, and well-being. He has worked with organizations and individuals globally, blending cutting-edge science with timeless wisdom to empower people to perform at their best while staying balanced and fulfilled.
His forthcoming book, Start With Values (Penguin Random House), distills years of research and real-world application into a practical guide for living a values-driven life. It reflects Brad’s belief that true fulfillment stems from aligning daily actions with core values and that this alignment is key to resilience in modern life.
In addition to writing, Brad is a regular contributor to Entrepreneur magazine, where he shares insights on leadership, personal growth, and innovation. He also hosts two popular podcasts: The Brad Hook Podcast and The Resilience Podcast. On these shows, he interviews a diverse array of guests—including academics, entrepreneurs, thought leaders, and change-makers—uncovering the tools and mindsets that can elevate both individual consciousness and collective well-being.
Brad’s mission is to explore, unpack, and share practical tools that help individuals and organizations upgrade their consciousness, enhance their resilience, and navigate life’s challenges with grace and strength. Whether through his writing, podcasts, or work at the Resilience Institute, Brad is dedicated to making a meaningful impact by fostering resilience and promoting values-based living.
Across all formats, Brad is dedicated to telling impactful stories.
