🔥 Burn bright, not out
Brad Hook explores how humans perform, lead, and find meaning in the age of intelligence—without burning out.
Featured projects
Selected projects at the intersection of performance, leadership,
technology, content, and human potential.
The Brad Hook Podcast
Brad hosts conversations with experts in a range of fields, from philosophy to neuroscience, entrepreneurship to biohacking.
Resilience Institute
Brad leads the Resilience Lab at Resilience Institute Global. He supports many world-leading organizations as well as developing new tools and approaches for personal and collective resilience.
Start With Values
Brad founded the Values Institute, which led to the publication of Start With Values (Penguin) in 2025. The Values Assessment has been used by tens of thousands of people worldwide to discover their values.