The future belongs to those who know what matters.
Brad Hook writes, speaks, and builds frameworks at the intersection of human performance, leadership, and the future of work. Author of Start With Values (Penguin, 2025) and creator of the FLAME Method.
Brad Hook’s Featured Projects
Selected projects at the intersection of performance, leadership,
technology, content, and human potential.
FLAME with Brad Hook Podcast
Brad hosts conversations with experts in a range of fields, from philosophy to neuroscience, entrepreneurship to biohacking.
FLAME
Am I burning bright, or out? This simple question took Brad on a journey, visiting over 50 countries to unlock the secrets of sustainable performance in a changing world. Blending science, philosophy, and wisdom, the FLAME is a premium live experience.
Start With Values
Brad founded the Values Institute, which led to the publication of Start With Values (Penguin) in 2025. The Values Assessment has been used by tens of thousands of people worldwide to discover their values.