The future belongs to those who know what matters.
Brad Hook writes, speaks, and builds frameworks at the intersection of human performance, leadership, and the future of work. Author of Start With Values (Penguin, 2025) and creator of the FLAME Method.
Brad Hook’s Featured Projects
Selected projects at the intersection of performance, leadership,
technology, content, and human potential.
VALUES GLOBAL REPORT 2026
What does the world really value? We asked nearly 10,000 people across 114 countries. Their answers reveal something hopeful — and something uncomfortable. People are remarkably clear on what matters: Family, Respect, Kindness, Empathy, Honesty. But many of them are too depleted to live by those values. We’re calling it the Values-Living Gap, and it may be the defining wellbeing challenge of our time.
FLAME with Brad Hook Podcast
Brad hosts conversations with experts in a range of fields, from philosophy to neuroscience, entrepreneurship to biohacking.
FLAME
Am I burning bright, or out? This simple question took Brad on a journey, visiting over 50 countries to unlock the secrets of sustainable performance in a changing world. Blending science, philosophy, and wisdom, the FLAME is a premium live experience.
Start With Values
Brad founded the Values Institute, which led to the publication of Start With Values (Penguin) in 2025. The Values Assessment has been used by tens of thousands of people worldwide to discover their values.