Books
Books about human potential.
Practical philosophy for real lives: values, resilience and the strange, wonderful machinery of the human mind. Plus one for the groms.
Start With Values
How to Build a Life with Meaning and Purpose
Hatherleigh Press · distributed by Penguin Random House
A clear, practical guide to defining what truly matters and living it. Years of research distilled into simple tools and thought-experiments that reveal how values shape your choices, relationships and sense of purpose.
Praise for Start With Values
What readers in high places say.
Start with Values provides a compass that can help you navigate the complexities of modern life. It will help you find your north star, your purpose, as well as yourself. If leading a worthy life matters to you, and I suspect it does, I recommend you start with this book.
Defining our values is an essential step to fulfilment — yet few of us take the time to do so. Bradley Hook is the ideal guide to set us on this journey. Your future self will thank you for reading this book.
This important and comprehensive body of work has the power of 50 great books, all infused into one concentrated, super-charged, must-read book.
Simply, and clearly, he guides you through a process to define and focus on those values that really matter to you — and shows you how to link your chosen values into practical, achievable actions. Start with Values is a keeper.
Practical tools to discover and define your core values, turn your values into habits and practice, and build a more meaningful life — all backed by research and science.
Bradley Hook has written the definitive guide on values — the what, how and why — in a friendly and engaging manner. A must-read for any leader looking to bring greater clarity and meaning to their life.
An engaging, thought-provoking read that guides the reader in turning their insights into action.
This book is a classic treasure. The process for determining your values is both fun, profound and awe-inspiring!

Resilience Mastery
2020Insights from a survey of more than 20,000 people, revealing 11 factors that drive sustainable performance: focus, purpose, optimism, bounce, sleep, vitality, presence and more. A practical upgrade for ancient nervous-system hardware in a hyper-stimulating world.

Surfing Life Waves
2016Opportunities arrive like waves: some you paddle for, some you ride all the way in, and some you wisely let pass. Drawing on the mindset of surfers, this book is about meeting life's energy with clarity, courage and play.

Lilly Loves Surfing
Picture bookWave of the Day
Meet Lilly, a brave, curious grom who can't wait to catch the wave of the day. A joy-filled picture book about courage, kindness and the pure thrill of standing up on a board.

FLAME: Sustainable High Performance
ForthcomingA guide to igniting clarity, regulating your inner fire, and living with purpose in an age of overwhelm. Neuroscience, psychology and timeless wisdom: how to burn bright without burning out.
Eve and the Tree
Something different is growing. A story about knowledge, temptation and what we choose to believe. More soon.
Start with the values book.
The research behind Start With Values lives at the Values Institute, along with the free assessment.