In an era of endless information, our greatest challenge isn’t access—it’s discernment. The ability to filter truth from noise is a skill worth cultivating. This guide will help you navigate media with clarity, curiosity, and critical thinking.

Why Should You Question Everything?

Most people accept information at face value. We trust headlines, follow influencers, and share content without a second thought. But every piece of media has an agenda. Sometimes it’s to inform. Other times, it’s to persuade, provoke, or manipulate.

A discerning mind asks: Who benefits from me believing this? What’s the source? What’s missing? Questioning isn’t cynicism—it’s intelligence in action.

I question everything because of where I grew up. I was raised in South Africa during apartheid, a time when propaganda and indoctrination painted a picture that was blatantly untrue. We were taught that European settlers arrived in South Africa at the same time as native people migrated south from central Africa. When I asked teachers about ancient cave art, I was told, “Don’t think about that.”

Most white people in South Africa never questioned the narrative. It wasn’t until Nelson Mandela was released from prison that I developed a multi-perspectival mindset, learning about the long walk to freedom. Those who were once terrorists were now freedom fighters and heroes.

Despite being imprisoned for 27 years, Nelson Mandela proclaimed, “Each of us is as intimately attached to the soil of this beautiful country as are the famous jacaranda trees of Pretoria and the mimosa trees of the bushveld—a rainbow nation at peace with itself and the world.”

I realized at a young age that blindly trusting any official narrative is careless, if not dangerous.

How Do You Identify Bias?

Bias is everywhere. In the news. In science. In our own minds. Recognizing it is the first step to critical thinking.

Start with self-awareness. What are your own biases? How do they shape what you choose to believe?

Then examine the source. Who funds it? What’s their track record? Look for patterns in how they frame issues. Compare different perspectives to see the whole picture.

Bias isn’t always bad. But unexamined bias is dangerous.

What’s the Difference Between Misinformation, Disinformation, and Malinformation?

These terms are often used to discredit others. But they can also be weaponized to enforce a specific agenda.

  • Misinformation is false information spread without the intent to deceive.
  • Disinformation is deliberately false or misleading content designed to manipulate.
  • Malinformation is true information used out of context to cause harm.

The problem? These labels can shift depending on who controls the narrative. Take the lab leak theory during COVID-19. In early 2020, suggesting that a virology lab in Wuhan may have leaked a coronavirus was enough to get you banned from social media—or ostracized at a family dinner. Some were even called racist for considering the possibility. Fast forward a few years, and multiple studies now suggest this is the most plausible origin theory. What was once labeled disinformation is now widely accepted as a legitimate hypothesis.

The lesson? Truth is often contested. And those who control the narrative decide what gets labeled as false.

What Makes a Source Credible?

Not all sources are equal. A PhD doesn’t make someone infallible. A journalist’s reputation doesn’t guarantee truth. Trust must be earned.

Here’s how:

  • Check for primary sources. Does the article cite original data or just opinions?
  • Look at consistency. Does this source change its narrative based on convenience?
  • Assess transparency. Do they acknowledge uncertainty, or do they present speculation as fact?
  • Verify across platforms. Are multiple reputable sources reporting the same conclusions? If yes, that may also signal a narrative takeover, as happened in COVID, with organizations like the Trusted News Initiative shaping tech and media perspectives.

A discerning mind cross-checks before it commits.

Why Should You Embrace Multiple Perspectives?

We gravitate toward information that reinforces our beliefs. It’s comfortable. But comfort isn’t growth.

Challenge yourself. Read opposing viewpoints. Engage in discussions with those who think differently. Ask: What if I’m wrong? What could I learn?

Multi-perspectival thinking doesn’t mean agreeing with everyone. It means understanding why people think the way they do. And that makes you smarter, not weaker.

How Can You Spot Manipulation Tactics?

Media often uses emotion over logic. Outrage, fear, and urgency drive engagement. Be wary of:

  • Clickbait headlines designed to provoke reaction.
  • Cherry-picked data that excludes context.
  • False equivalencies that compare unrelated ideas to mislead.
  • Personal attacks that distract from real arguments.

If something makes you react instantly, pause. Ask yourself: Is this designed to inform or to influence?

I watched both sides of the political spectrum during the 2024 US Presidential Election. It was fascinating to see media on the left claim Trump was the next Hitler while the right mocked Harris’s “word salads.” How about actually listening to what each party has to say? What about voting based on values? How do their values align with yours, rather than choosing a side?

This kind of scripted media is designed to cause outrage. Are you outraged by it?

How Do You Build a Discerning Mindset?

Critical thinking is a muscle. Strengthen it daily.

  • Slow down. Don’t share or believe instantly. Reflect first.
  • Diversify sources. Read across the spectrum. Watch long-form interviews, where possible.
  • Ask better questions. Instead of “Is this true?” ask “What’s the full story?”
  • Be comfortable with uncertainty. Not everything is black and white.

Discernment is a skill, not a trait. It’s cultivated through curiosity and practice.

Why Does This Matter?

In a world overwhelmed by misinformation, your ability to think critically is power. It protects you from manipulation. It makes you a better decision-maker. It strengthens democracy.

A discerning mind doesn’t just consume information. It analyzes, questions, and seeks wisdom. Be that person.


What’s the last piece of media you questioned? Start there.

✨ Start With Values

Receive $400 of bonus resources with any order of my new book,Start With Values (Penguin Random House), until the end of January 2025.

Written by : Brad Hook

Brad Hook is a writer, podcaster, speaker and entrepreneur. He helps individuals and teams achieve sustainable high performance through inspiring workshops and a powerful suite of digital tools. Discover his new book, Start With Values (Penguin Random House), — available now!

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