Research
What do humans actually value?
Through the Values Institute, Brad leads one of the largest open studies of personal values in the world: a free assessment taken by people in more than 90 countries, and an annual report on what it reveals.
The Global Values Report
An annual analysis of the values people choose, how they shift across countries, generations and time, and what that means for how we live and lead.
The free values assessment
A research-backed tool for discovering your own core values in about ten minutes. Free, and the foundation of the book Start With Values.
Values in organisations
Certification, team tools and coaching built on the same research, for organisations that want values to be more than posters.
Explore the research at the Values Institute.
The report, the assessment and the full body of work live at values.institute.